Social media has become a prominent marketing tool in the last decade. Social media can help you create a strong personal connection with your prospective customers. Apart from being cost-effective, it will help you target the right customer segment with personalized custom messages.
To reap rich dividends from your social media marketing campaigns you need to have a clear focus and strategy in place. A half-baked strategy could result in a PR disaster or loss of goodwill. Here we are with different ways to build a strong social media marketing strategy for your brand.
Define your goals
Goal-setting becomes very crucial to achieve marketing success. The goals must be predefined and proper plans must be laid out to achieve those goals. You can choose from various conversion goals like increasing brand awareness, increase sales, website traffic or increase customer loyalty and retention rates. Understanding the immediate needs of your business will help you decide on the right set of goals.
Set realistic goals
The goals that you set must be achievable else it could lead to undesired frustration amongst your team. Your objectives must be time-bound. This will help you measure your performance and change gears if you are lagging.
Know your competition
Knowing your competitors and their strategy on social media helps you gauge what works or what doesn’t work on the ground. It will help you understand the possible shortcomings in your strategy. Thus, you tweak your strategy and make a winning one just by learning from the success and failures of your competitors. Focus on the type of content they share and their engagement levels. Also, note the target segments that they are wooing.
Create a unique identity for your brand
While analyzing your completion is a crucial aspect, you should differentiate your brand from the competitors and create a niche for itself in the market. Note that what works for your competitors might backfire because customers will not be tempted to leave the tried and tested offerings by an established player if you have nothing new to offer.
Choose your platform
Different social media platforms demand a different strategy. Your choice of social media platform should be driven by the preferences of your target customer segment. Ideally, it is recommended to have a different set of strategies for each platform since the customer’s tastes and preferences differ. What works for Instagram may not work well for LinkedIn marketing. Therefore, you need to adapt your strategy accordingly.
Develop a solid content strategy
You should have a content calendar in place to optimally use your social media platforms effectively. The content should be a great mix of videos, images, infographics to engage your potential customers. Focus on value-added content that addresses a few pain points of your customers. Content must also align with the overall brand image.
The above tips coupled with a great product will do wonders for your business.