Domain authority (DA) has become one of the most important metrics for search engine optimization. It was created by Moz to rate a website on a scale of 1-100. It is a competitive metric thus the site with the higher DA score is likely to rank higher in search engine searches!
Domain authority doesn’t increase overnight thus build it over time. So, here we are with some important ideas to help you increase your DA and rank higher on search engines.
Content is king
Good quality content which is unique and relevant will help improve your DA score. Remember the quality of the content is more important than the quantity of your content. Writing more frequently doesn’t always help your rankings using images, GIFs, and videos will make your content more appealing and interesting. Having a good length for your content is equally important. Search engines reward original content and the ones which come off as professional. Make use of synonyms instead of using the same word which won’t make it monotonous.
Focus on on-page SEO
Technical factors like page titles, keyword placement, and keyword density have a huge role to play to help improve your website rankings. Always remember its as crucial as having content because if the basics of your website are not optimized the results would be extremely hard to achieve how much ever good our content is.
Keyword stuffing must be strictly avoided and kept to a density between 0.5 to 1.5%. Heading tags like H1, H2, H3, etc. are very crucial to help search engines. Long-tail keywords are easier to rank thus it is more advisable to use them as compared to standard keywords. Your meta description should have all the main keywords in it. Optimize your images with Alt descriptions. Last but not the least good quality titles with appropriate keywords will augment your SEO efforts multi-fold.
Optimize and implement internal linking
Internal linking reduces the bounce rate improving the average time spent by users on your website. It helps you rank better like anything. Linking to your older posts will make your current post more informative and captivating and it also shows your audiences the repository of content that you possess. Be careful though, link only relevant older posts. Internal linking will help search engine bots find your site’s content easily.
Important to have high-quality links
Low-quality links don’t add any value; it is reducing your site’s ranking on Google. Low-quality links will have negative repercussions, your website might get penalized by Google for the same. Sharing your content on social networking sites can help you achieve a high Domain Authority. Social media will help widen your reach. It will help you content to be found by new audiences who might become your future customers. Even the best content needs to be promoted effectively. Thus, having a good social media strategy is very vital.
There is a simple golden rule, the higher the domain authority, the higher the search engine rankings, and more would be the traffic.